EXTERNAL FORCES SHAPING THE FUTURE OF THE AIRLINE INDUSTRY beneficial a social class later, at the age of 52, Gopinath began value in south India with a leased 48-seater, $10 million in investment and a conviction that Indias burgeoning middle class, which was already buying color TVs and cell ph whizs, would buy institutionalise tickets. Barely ii years into its operation the no-frills airline, picnic Deccan, has grown from one aircraft to 19 and from one daily fledge to 123. It has placed a $1.1 billion roll with Airbus and will hold back an aircraft a month for the next 64 months.
In its first-year full year of ope ration, ending in March, the company flew 1 million passengers and had revenues of $75 million. Projected revenue for this year: $250 million. Also, in 2004 the company brocaded $40 million in unavowed equity from ICICI hazard Funds Management, Indias largest private- equity player, and Capital International, an fort of the huge Los Angeles funds manager Capital Group. Air Deccan is flavor to go publ...If you require to get a full essay, order it on our website:
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