Consumer Behavior

consumer behavior Conceptualizing Involvement The plethora of consumer behavior and social mental literature on affaire suggests considerable interest in this construct. There has not, however, been a common conceptual or methodological framework to its examination in either literature (Laaksonen, 1994; Jain and Srinivasen, 1990; Rothschild, 1984; Zaichkowsky, 1985; Traylor and Joseph, 1984). Three main perspectives of closeness are evident in extant literature; product-centered, subject-centered and response centered orientations (Finn, 1983).

The product-centered perspective defines involvement as the perceived importan ce of the product to the consumer, i.e. whether the product is fiddling and, therefore, unimportant, or serious and thus important. The subject-centered view maintains that consumers differ in terms of involvement-type variables. Three sub-groupings of subject-centered definitions have been postulated. They include interest/importance, relevancy ...If you want to get a full essay, order it on our website: BestEssayCheap.com

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