Lv Audit

Abstract This grass audit report is for Louis Vuitton. The purpose of doing this is to review the daub rightfulness of Louis Vuitton,both from the customers and firms perspective. As the trade name beauteousness is based on dishonor knowledge, (Keller, 2003)the vane audit is carried let on through a surveil designed to barroom two components of brand knowledge; namelybrand awareness and brand image. In conclusion, it wasfound that the consumer can reminiscence Louis Vuitton and theydo recognize the brand. They also render Louis Vuitton as abrand that represents quality, expensive and pocket andis unique when compared to other brands much(prenominal) as Gucci. This result will hopefully be suitable to set the strategicdirection for the Louis Vuitton brand. Introduction Louis Vuitton was formed in 1854, its earliest inventionsincluded the idea of shrewd luggage that was flat andcould slow stack in railroad carriages. 152 years later,Louis Vuitton is a known intern ational fashion labeland its company, LVMH Moet Hennessy - Louis Vuitton,believes it til now stands for the highest quality products. Witha wide cranial orbit of products comprising of leather goods,ready-to-wear, shoes, watches, jewelry, textiles, writinginstruments and accessories, Louis Vuitton have brandedthemselves as traditional yet advanced(a) to capture itstar labour market.

Is what it believes in ready? This reportwill attempt to measure the brand equity of Louis Vuitton,based on Kellers brand knowledge drive by conducting a brand audit. The leaf blade exploratory: A variety of research procedu res were used to obtaintimely and true dat! a about the knowledge thatexists in the market on Louis Vuitton. In conducting theresearch, both qualitative and quantitative methods wererequired. Thus, a descriptive research design was used. Asurvey was designed to measure the brand equity of LouisVuitton. As this brand audit is based on the brandknowledge model (Keller, 2003), the survey aimed tomeasure the level of brand awareness and brand...If you want to get a full essay, order it on our website: BestEssayCheap.com

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