Social network and enterprise Essay Example | Topics and Well Written Essays - 2000 words

Social network and enterprise - Essay Example The researcher gathered the information by conducting an extensive literature survey of journals, reports, books, statistics from relevant agencies and other reputable sources that provided important information about the company. The reports used articles published in the recent dates to ensure that the most recent statistics are used in describing the situation at the company. Starbucks ranks among the top global enterprises that have successively adopted effective social network plans. This validates the selection of the company because other enterprises can learn from the company. According to Evans (2012), social network provides the ultimate strategy of running businesses in the contemporary world. This affirms the need of evaluating the subject in order to empower businesses with the essential knowledge of social network that would enable them improve their performances. 2.0 Main Findings 2.1 Advantages of social networking presence at Starbucks The report identified the subse quent factors as the major advantages and the disadvantage of adoption of social network strategy at Starbucks. Initially, social network has developed the Starbuck’s brand popularity and equity. ... This highlights the effect of the social network in developing the company’s brand because this year presents the time when Starbucks adopted a functional social network strategy. Perera et al. (2009) affirms that Starbucks has grown its brand through mergers, joint ventures and internationalization. This is promoted by the Starbuck’s technology-based marketing strategy that attracts global investors. Through the social network, Starbucks developed from a local retail business to multinational enterprise. Furthermore, the social network has provided Starbucks with an effective strategy of improving their customer service and feedback. Emily (2010) argues that providing support to consumers is an important practice that determines company’s success. The scholar indicates that business should respond to customer’s inquiries in a helpful manner without considering whether the input is good or bad. Starbucks has its model of social network that it operates und er the title â€Å"My Starbucks Idea† (Gallaugher & Ransbotham, 2010 p. 199). The site allows users to view suggestions from others, vote on proposals and check out the results. This strategic site has considerably increased the quality of the company’s customer service (Evans, 2012 p. 64). Sigala conducted an inquiry to determine the effect of the social network and customer involvement on the company’s performance. The scholar used the Netnography approach to analyze his data. The study highlighted that online customer’s interaction provided the customers with an opportunity of sharing and understanding the context of using the company’s services (Sigala, 2012 p. 966). This practice triggers emotions and